Opportunity Information: Apply for CDC RFA DP 23 0019

The grant opportunity titled "Outcomes Building Capacity to Reduce the Burden of Menthol and Other Flavored Commercial Tobacco Products in Communities that Experience Health Disparities" (CDC RFA DP 23 0019) is a discretionary funding opportunity from the U.S. Department of Health and Human Services, Centers for Disease Control and Prevention (CDC), specifically within NCCDPHP. It is offered as a cooperative agreement, meaning recipients should expect an ongoing, collaborative relationship with CDC that often includes shared planning, technical assistance, and coordinated implementation expectations rather than a simple pass-through grant.

At its core, the NOFO is designed to build a community of practice that connects local, diverse community partners with state tobacco control programs. The intent is to strengthen and coordinate real-world capacity at the local level while aligning efforts with statewide tobacco control infrastructure. The focus is specifically on menthol and other flavored commercial tobacco products, with an explicit health equity lens. The program recognizes that flavored products have been heavily marketed and disproportionately used in certain communities, and it frames the work as part of reducing tobacco-related disparities by addressing social determinants of health that influence initiation, use, and the ability to quit.

The work funded under this opportunity is organized around three main outcome areas. First, recipients are expected to develop and move forward culturally competent tobacco control policies, systems changes, and/or environmental interventions that reduce initiation and use of menthol and other flavored tobacco products among youth while also increasing motivation for adults to quit. This emphasis signals that CDC is not only looking for education or awareness efforts, but also for upstream strategies that shape the conditions in which tobacco products are accessed, promoted, normalized, and used. The phrase "policies, systems, and environmental interventions" typically points to structural approaches such as retail environment changes, local policy development, organizational practices, and community-level norms and supports that make tobacco use less likely and quitting more achievable.

Second, the NOFO prioritizes expanding opportunities for culturally appropriate cessation support, with the specific goal of improving the likelihood of sustained cessation among people who use menthol tobacco products. This goes beyond simply referring people to generic quit resources; it points toward tailoring cessation supports so they resonate with and effectively serve communities experiencing health disparities. In practice, this often means partnering with trusted community organizations, adapting outreach and service delivery to community preferences and barriers, and ensuring supports are accessible and relevant in terms of language, culture, setting, cost, and trust. The emphasis on sustained cessation indicates a concern with long-term quitting success, not just short-term attempts.

Third, applicants are expected to initiate culturally competent health communication interventions intended to evoke behavior change. This is a step beyond general information campaigns; it implies message strategies that are audience-informed, culturally grounded, and designed to influence decisions and actions around flavored tobacco initiation, continued use, and quitting. The NOFO also ties communication work to equity and community engagement, which suggests that communications should be developed with community input and be delivered through channels and messengers that communities actually use and trust.

Eligibility for this funding is broad and includes state, county, and city/township governments; special districts; independent school districts; public and private institutions of higher education; federally recognized tribal governments and other tribal organizations; public housing authorities and Indian housing authorities; nonprofits with or without 501(c)(3) status; for-profit organizations (other than small businesses) and small businesses; and other entities as further clarified in the full eligibility text. This wide eligibility category indicates CDC is open to funding a range of organizational types that can credibly lead multi-partner community and state collaborations and deliver policy, cessation, and communications work with demonstrated cultural competence.

Funding details reflect a competitive, limited cohort approach. The award ceiling is $750,000, and CDC anticipated making about 8 awards. The NOFO was created on May 4, 2023, with an original application due date of July 6, 2023 (applications due by 11:59 pm Eastern Time). The CFDA/Assistance Listing number associated with the opportunity is 93.387, and the activity category is listed under Health, reinforcing that the funding is situated within public health practice and outcomes.

Overall, the opportunity is best understood as an effort to accelerate equitable tobacco control outcomes by strengthening partnerships between state tobacco control programs and local community collaborators, then using those partnerships to implement culturally competent structural interventions, expand and tailor cessation supports for menthol users, and run communications designed to drive measurable behavior change. The repeated emphasis on community engagement and social determinants of health signals that CDC is looking for approaches that are grounded in lived experience, address barriers that shape tobacco use patterns, and ultimately reduce disproportionate harms linked to menthol and other flavored commercial tobacco products.

  • The Department of Health and Human Services, Centers for Disease Control - NCCDPHP in the health sector is offering a public funding opportunity titled "Outcomes Building Capacity to Reduce the Burden of Menthol and Other Flavored Commercial Tobacco Products in Communities that Experience Health Disparities" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.387.
  • This funding opportunity was created on May 04, 2023.
  • Applicants must submit their applications by Jul 06, 2023 Electronically submitted applications must be submitted no later than 1159 pm ET on the listed application due date.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $750,000.00 in funding.
  • The number of recipients for this funding is limited to 8 candidate(s).
  • Eligible applicants include: State governments, County governments, City or township governments, Special district governments, Independent school districts, Public and State controlled institutions of higher education, Native American tribal governments (Federally recognized), Public housing authorities/Indian housing authorities, Native American tribal organizations (other than Federally recognized tribal governments), Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education, For profit organizations other than small businesses, Small businesses, Others (see text field entitled Additional Information on Eligibility for clarification), Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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