Opportunity Information: Apply for USDA AMS TM LFPP G 24 0011

The Local Food Promotion Program (LFPP) Fiscal Year 2024 grant opportunity is a discretionary federal funding program run by the USDA Agricultural Marketing Service (AMS) that supports projects designed to strengthen local and regional food systems. The core purpose is to fund efforts that develop, coordinate, or expand local and regional food business enterprises that operate as intermediaries, meaning they help move products from producers to consumers through indirect marketing channels rather than only direct sales. The overall goal is to increase both access to and availability of locally and regionally produced agricultural products by improving the businesses and infrastructure that connect farms to nearby markets.

LFPP is especially focused on the practical, behind-the-scenes parts of local and regional food supply chains that determine whether products can reliably reach customers. That includes funding projects that support processing, aggregation, distribution, and storage of local and regional food products marketed within the region, including value-added products. In addition to physical and operational improvements, the program supports planning and strategy work that can help enterprises and producer networks become more viable over time, such as business development plans and feasibility studies. Another major emphasis is helping producers and intermediaries develop stronger marketing strategies for local food and value-added products so that these goods can compete effectively, reach new buyers, and build consistent demand.

The program also prioritizes regional food chain coordination and mid-tier value chain development. In practice, this points to projects that improve how multiple partners (such as producers, food hubs, processors, distributors, and institutional or retail buyers) work together, especially at a scale that is bigger than a single farm stand but still rooted in regional markets. LFPP also encourages innovation aimed at reducing on-farm food waste by promoting new business opportunities and marketing strategies that keep edible products from being discarded due to cosmetic standards, timing issues, or market access barriers. Recognizing that market channels and buyer expectations change, the program further supports responses to evolving technology needs in indirect producer-to-consumer marketing, which can include tools or systems that help intermediaries manage logistics, sales, ordering, traceability, and coordination.

Food safety is another clear allowable area under this opportunity. LFPP can cover certain expenses tied to obtaining food safety certifications and making improvements to food safety practices and equipment, which can be crucial for accessing wholesale, institutional, or other higher-volume markets that require verified food safety standards. This makes the program relevant not only to market expansion, but also to the operational requirements that often determine whether a regional food enterprise can scale and maintain buyer relationships.

Key administrative details from the opportunity listing include the funding opportunity title "Local Food Promotion Program Fiscal Year 2024" and the funding opportunity number "USDA AMS TM LFPP G 24 0011." The assistance listing is associated with CFDA number 10.175, and the funding instrument type is a grant under the agriculture funding activity category. The posted award ceiling is $500,000, and the program anticipates making around 150 awards. The opportunity was created on February 27, 2024, and the original closing date for applications was May 14, 2024. Eligibility is summarized in the listing as "Others," with full, authoritative eligibility requirements directed to the Request for Applications (RFA), specifically Section 3.1 (Eligible Applicants), which applicants would need to review to confirm whether their organization type and project fit program rules.

  • The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Local Food Promotion Program Fiscal Year 2024" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
  • This funding opportunity was created on 2024-02-27.
  • Applicants must submit their applications by 2024-05-14. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $500,000.00 in funding.
  • The number of recipients for this funding is limited to 150 candidate(s).
  • Eligible applicants include: Others.
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